Being a mom is like being a superhero with the tasks of saving the world, managing the kitchen, and washing baby clothes and toys. Working moms take care of many things and, in addition, want to be successful in getting back to business. It is about the way of life and the intention to improve and develop. It is about discipline and a sufficiently arranged routine to handle everything quickly. Here, we collect our secrets of effective business writing for working women. How do you overcome everyday tasks requiring time and effort easily and fast?
Learn writing styles
First, what is business content, and how to write texts for business? This content type provides readers with the pure information on business processes they need. It is about accuracy and encouraging others to cooperate with you, not others.
Gain skills in different formats such as writing presentations, commercial offers, and newsletters. These are the basics to represent yourself and the uniqueness of your ideas. Depending on the work type, you may be tasked to write a corporate website, SSM posts, and different manuals. You have to explain how to approach tasks, where to look for information, and what style to use.
Even if your clients work with B2B sales and deal with huge enterprises, much of freelance business writing is all about people and communication. There is a network of managers who look for the best offers, and you will need to convince them why they want to work with you and how your writing matches their needs and priorities.
You will need to show competence at the niche and be able to write about it persuasively. Perform your research, write directly, and respect the time of your potential clients. Communication wins in a network of managers who look for the best offers!
Analyze your goals and target audience
Creating striking writing is impossible if the writer does not know the target audience. If you do not write for yourself, it is worth realizing who your reader is. One may be another business owner, an ordinary student, or the same mom as you who wants to bring a new toy to her baby.
Then, consider how you deliver the text to the readers. For example, is it a cold email newsletter, and you should draw people’s attention, or do you address the current clients with updates on your company policies? Do you offer them a discount or invite them to attend your offline store? Make your intention clear to readers from the first line.
Next, set metrics to analyze your writing. What do you want to receive back? Is it the rise of organic traffic, conversion, clicks, or views? Perhaps, you need leads who may potentially come for the services or provide people with helpful content. In texts for business, a clear goal is more crucial than anywhere else.
Start from the problems and tasks that enterprises or your target audience are facing. Don’t focus on describing them: the client already knows about the difficulties and possible consequences. Instead, the client needs a solution.
Approximate data, vague definitions, and generalities will not inspire confidence. Numerous cases confirm that entrepreneurs need accurate numbers and an explicit algorithm of actions. Use statistics to visually demonstrate customer changes after purchasing a product or service.
Learn the brand of voice
Get acquainted with the company and its communication style. This applies to business text as well as to creative writing. Although there is a natural language for those who work in a niche, and you should use professional nomenclature, different enterprises follow their own style guide.
Brand of voice is the sound and vision of the company on different communication channels. Usually, the marketing team can share the brand book with you, which reveals the writing rules, addresses the readers and colleagues, and helps them to handle various issues in the comment section. For example, should you sound friendly or highly official? Do you have permission to make jokes? Where is the red line? Learn these guidelines, and you will not make mistakes when writing.
This point requires practice to learn all the aspects. That is why businesses prefer to have a copywriter on their team, although third-party services also offer good job performance.
The written word is all around the consumer: on the website, in interfaces, product descriptions, social networks, mailing lists, corporate blogs, and marketing materials. The task of a commercial copywriter is to make the text solve business problems while giving the user what he was looking for. It calls potential clients to act!
Use psychology tricks
The About Us text is essential no matter what services you offer. The post does not directly sell the service, but at the same time, it remains a selling text. It is so because people get acquainted with the company by googling and reading about it. So, keep in mind the main task of this copy – to form trust. It is important to remember that your potential client is primarily interested in himself and his own problems. This reminder will help you focus on your audience.
On the About Us page, you are selling yourself as a whole, your business, and explaining why it is profitable to work with you. You can include facts, numbers, statistics, and feedback in evidence. Do not forget to write about achievements you are proud of and exciting projects you have already implemented.
Alternatively, you may go more personal and write from the point of view of the company team. For example, show who is on the team and what tasks they solve. It is always interesting to learn why the expert will be reliable, what achievements they already have, and why working with this person is profitable and exciting.
Choose this style when it is essential to show the human face of the business when you want to talk about the process of cooperation through the performers. People love to work with people, and that builds trust.
Plan your activity
The following tip is standard for all moms who fight to be on time with all the daily tasks. You can plan your day but without a rigid reference to time. Instead, decide on three things you want to do during the day. And do not criticize yourself if you do not have time to complete these three points.
Always have a plan B in mind. If the child does not go to bed at the “right” time you planned, do something else. Suggest your baby play calming games, draw with colors, or read. For example, you planned to write an article while the child was sleeping, but he did not fall asleep. Do something else with the time – vacuum, go for a walk, water the flowers – do any other thing on your list that you can do with the baby awake, and don’t be angry and upset that everything didn’t go according to plan.
If it seems that you didn’t manage to do anything at all for the whole day, sit down for a minute and write in a column how many times you fed the baby today, changed him, gave him a massage, rolled the ball, played, put him to bed – the list will be impressive.
Business writing duties tend to be similar across companies, but the specifics will vary. As a new business writer, you may find the tasks difficult until you get the hang of all the tasks you need to perform. However, you will handle everything if you devote your time and learn!
Lillie Jenkins is a creative copywriter and content writer. She has worked as a copywriter since graduating school, so her writing skills are well-honed. She works as a copywriter at the popular writing center BestWritersOnline. She writes publications in such fields as marketing, business, education, and personal life. More than writing Lillie loves to travel and read professional literature.
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