In a competitive real estate market, it can be challenging for agents and brokers to promote their business without breaking the bank. It can get even tougher for someone like working moms who work as Real Estate Agents. However, several inexpensive marketing ideas can help them attract new clients and increase your visibility in the industry. In this article, we’ll explore some of the best cheap real estate marketing ideas that you, as a real estate agent and busy mom, can implement to maximize your exposure and generate more leads on a budget.
5 Inexpensive Marketing Ideas to Promote Your Real Estate Business on a Budget
Use Google My Business for Local Visibility
Everyone who uses the internet knows what Google is, so making your real estate business visible on this search engine is extremely important to reach a new audience. According to NAR, almost 97% of homebuyers begin their home search online. This leaves you to make your business visible on Google.
Google Business Page can be considered one of the most inexpensive marketing ideas as now Google also prioritizes promoting local businesses. This tool is indispensable to reach your local audience if you use it correctly. Especially if you’re a Mom working as a real estate agent, this approach will save you time and increase marketing efficiency.
Use the Power of Social Media
Another cheap real estate marketing idea is to use social media platforms, like Instagram, Twitter, Facebook, and YouTube, to your advantage. It is a creative way of marketing and generating more leads while taking care of other mom responsibilities at the same time.
Pinterest and Instagram are image-centric social media platforms, so you can share your expertise with attractive graphics to reach the target audience. You can even share images of your real estate listings on social media by using a free photo enhancer to enhance the impact of your real estate images. Use YouTube to promote your real estate business by uploading free videos that cover a range of subjects like real estate listings.
Use Offline Marketing
While there are plenty of inexpensive marketing ideas online, you shouldn’t forget to utilize some low-cost offline marketing methods. Combining digital and traditional marketing mediums can expand your options and even open your mind to different inexpensive marketing ideas. You can take help from offline marketing in the following ways:
- Print publication advertisements are not free of cost, but they are some cheap real estate marketing ideas to promote your business and real estate services, especially in your local areas.
- To spread awareness, you can use attractive flyers or brochures about your real estate listings. Distributing your business cards is another free marketing idea for real estate agents.
- Another promotional strategy is guerilla marketing. This advertising strategy adopts unconventional promotion methods, like flash mobs or street art, to promote your business.
Launch Your Website
A website is the face of your business. Anyone who first stumbles upon your real estate business would have to face your website, and hence it should contain all necessary information, like your contact information, everything about you and your business, and some testimonials to prove your credibility. Optimize your website with a proper SEO strategy to gain maximum exposure on the internet.
Have a separate blog section on your website and start posting content to establish authority. Potential customers can notice you through these SEO-optimized blogs on your website and consider hiring you as their real estate agent in the early consideration stage of the funnel.
Build Credibility with Testimonials
Another inexpensive marketing idea for a real estate agent is testimonials of previous clients. Home seekers are always searching for real estate agents who provided a great customer experience to previous customers with the same type of requirements. In fact, around nine in ten customers rely on reviews before buying a product or any service.
Hence, include client testimonials on your social media platforms and business website to build social proof, enhance your credibility among your audience, and become a great free marketing idea for real estate agents.
Promoting a real estate business on a budget requires creativity and resourcefulness. If you’re a Mom who needs time for other engagements as well but still wants a good output through real estate marketing, use these inexpensive marketing ideas to expand your reach and establish yourself as a trustworthy professional. With determination and persistence, success is within reach for any real estate agent looking to grow their business on a budget.
Rahul Agarwal is the Co-founder & Chief Business Officer at Styldod, where he has taught a computer to do interior design! Styldod provides the most hassle-free & inexpensive virtual staging solutions for real estate agents so they can sell their listings faster, and for higher prices. Rahul was also a co-founder of Mebelkart. He pushes the boundaries with his innovative entrepreneurial stints and is also a sound startup investor & advisor.
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