Blogging is a huge part of today’s internet. With billions of blogs on the web, it can be difficult to make your blog stand out. The best way to do this is by creating diverse content that you can reuse on other platforms like Facebook, Twitter, and LinkedIn. Instead of creating your content and writing similar content for other platforms, you can save time and make your blog more marketable if you take a step back. If you write your blog post and think about the platforms on which you could reuse that content, you can come up with multiple ways to repurpose the same content.
If you want to make sure that your blog post is truly repurposing content, the key is to have the same message across all of your platforms. No matter what medium or platform, it should have the same message as the original blog post.
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Here’s The Guide To Repurpose Your Blog Content:
1. Create A Slideshow Presentation
The first way to repurpose your blog post is to create a slideshow presentation using video slideshow software. The only difference between this and your normal blog post is that it is easier for people to digest. Instead of having people read the entire article, you are condensing your content into a slideshow presentation! That way, readers can easily read all the information without sitting through an entire blog post!
2. Include Your Main Points in Your Facebook Posts
One great way to utilize your content without having readers scroll through everything you have written is by utilizing Facebook as a platform. Even if your blog post is limited to 500-1000 words, you can still include everything that you want to say in a Facebook post. You can do this by posting your main points on Facebook. You can create a Facebook post with three or four main points, splice them together, and turn the article into a video.
3. Create Infographics from Any Blog Post
If you are a prolific writer, you must publish blog posts throughout the week. Instead of creating new blog posts, why not take your old post and create an infographic presentation? All you have to do is go to one of the most popular social networks and start posting your infographic!
Infographics are similar to blog posts but they contain more visuals such as images, graphs, and charts that make consuming information much more interesting for the reader. Converting your blogs to infographics would require you to cut down to the most important bits of your content. Next, keep a structure in mind on how you would like to present the information. For example, would you like the content to be a flow chart, timeline, or a comparison. This depends on the end result you’re trying to achieve with that article. There are many online tools which can help you with this.
4. Use Selected Content from Your Blog Posts as Your Header Graphic
One way to repurpose your content is by using the header graphic on your blog post and combining it with a different piece of content. This way, you can combine multiple blog posts into one fun header graphic.
5. Selling Your Articles to Other Magazines
If you want to save money and make your blog stand out, taking your content and publishing it in other magazines is a great place to start. Instead of paying a writer or editor freelance for other magazines, why not offer them your article? This can be done by simply writing an email offering them the opportunity to use your content in any way they see fit, along with a short blurb about why they should choose your content over others.
6. Make Audio Content from your Blogs:
Lately, people also prefer listening to information rather than reading it. This may be due to the rise in podcasts. So why not use it to our advantage? We could take a blog and convert it into audio that people can listen to. Automated speech generation is an option (here is an example), but if you would like to add a personal touch then choose the articles which have the most traffic and you could record your own voice to narrate the article.
7. Create Video Content from your Written Content:
Another way to repurpose your content is by creating video content from it. If you want to turn article into videos, create a list of important points from your article and turn them into slides. Now, add some music that fits the theme of the topic and you have succesfully converted your article into a video. This is not the only way to do it though, if you would like to add a human aspect to this video you could prepare a script and create a talking head video. This can be used on different platforms along and on your website as well.
This can help to bring traffic from social media platforms to your website. Just keep in mind what kind of videos work best on the chosen platform and create videos accordingly. For example, Tiktoks require short content with as much information packed into a few seconds whereas Youtube videos could range from a couple of minutes to live streams that span for a few hours.
8. Repurpose Your Blog Content for LinkedIn:
One great way to reuse your blog content is by turning it into something LinkedIn will love! If you have been writing for any length of time, you know that LinkedIn has benefits. While you may not be building your business on the website, you can connect with individuals and businesses through the website. By repurposing your blog content, you can take content published on your regular blog and repurpose it into a LinkedIn article.
Benefits of Repurposing Content
1. Increased Exposure:
One of the most popular arguments for repurposing content is increased exposure. If you have an established blog, certain websites will pay for you to write a piece of content. All they ask is that you give them the right to publish that content, and they will promote it across all of their social media platforms! Instead of writing the same article three or four times, simply repackage your information and submit it to multiple websites.
2. Create More Awareness:
Another benefit of repurposing content is that it will help to create more awareness for your blog. By using different vehicles to get the same message out, you are going to have an increase in general traffic. You can create a Facebook post with your main points but with different imagery and tags. Also, on Twitter, you can create a tweet with your main points. On LinkedIn, you can put that content as a profile update and put it on their platform!
3. Increased Interest in Your Blog:
Another benefit of repurposing your content is that it will help to increase interest in your blog. You can do this by putting the same information onto multiple platforms and tagging it with different names. On Facebook, you can tag it with a different name, and on other social networks, you can tag it with a specific name. Doing this will show that you are willing to work hard for your clients!
By repurposing your blog content, you can provide your clients with the same information repeatedly! This can be done by creating different graphics and videos from it. If you are looking for a way to make money off your blog, there is no better way than repurposing it!
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