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Why Branding is Vital to Earning Income with your Blog

July 22, 2016 by Julie 21 Comments

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The naming of blogs is a difficult matter. Blogs are like cats, you see. Sometimes in their lifespan, they may have three different names. Alright, enough of this theater geek moment and let’s get serious. And if you know the reference, we can be besties.

Why I Rebranded my Blog in the first place

I rebranded my blog at the beginning of the year from a cutesy and maybe whimsical name I selected back in 2004. Over time the name ended up being associated with, well, not family-friendly things when Googled, and so it had to go. I needed to get serious with my blog. I wanted this blog to be more than just a silly personal blog of a silly girl – since I was no longer that silly girl.

It was time for my blog to become professional in name and behavior, time to embark on a rebranding journey.

Why Branding is Vital to Earning Income with your Blog

My new brand represents the content I was already writing. Yes, I had this blog since 2004 and had kept my history of posting through college and my early years of marriage and my career. Those posts were sporadic and of a more personal, rambly nature. Those posts are now private so they don’t get in the way of my blog’s current purpose.

Then I became serious in my blogging and saw I could make a difference, an impact, and turn my blog into something more than just a “web log” of rambles. This seriousness came about shortly after I got pregnant and completely shifted the blogging I was doing. I started following other blogs run by moms and saw potential in my blog that I never saw before.

How I Rebranded my Blog


It wasn’t until I returned to work from maternity leave that it clicked, and I realized I was already blogging in a particular “niche” – my posts were all about becoming a new mom, a new working mom, and all the struggles and joys that come with it. My blog needed to represent that and after getting some support from a lovely fellow blogger, the rebranding commenced.

I went through a whole DIY creative process to put together my new look – yes I did it myself – including a vision board with colors and styles that spoke to me. I continued to tweak the design (using the lovely theme by that very name) until this blog felt right. Until it fit the vision, I had for it. Until it was something I could show off with pride.

Recommended Post:  Growing as a Motherhood Blogger and Influencer

To summarize, my new brand:

  • Represents the content I write.
  • Specific to my interests and the interests of my target audience.
  • Professional in name and appearance.

Almost immediately upon the rebrand, I started seeing results.

Increasing my Blogging Income after Rebranding

I’m an Engineer, so let’s use some numbers. I’m getting real here, sharing actual blog earnings. I must add, I am usually not a fan of laying out the numbers. Talking about incomes and figures can be awkward and uncomfortable, but I have seen a few bloggers share income reports. They share to help encourage other bloggers as well as set the record straight for what real blogging looks like (because some of those big blogs selling “the dream” will make you believe you’ll make thousands overnight). I wanted to be real with this post, so I’m opening up my books to you, so to speak.

In 2015, I made a total of $1,013.53 on this blog under the previous name/brand/look. I am counting actual cash flow – from advertising, sponsored posts, affiliate revenue, etc. I mean, that isn’t bad for a “hobby blog” but I want it to be something way more. As far as blog stats go, I was averaging 5K monthly page views – so you can see it wasn’t a big blog, to start.

In the first half of 2016, I have earned $3,467.86, actual cash flow. Sure, it isn’t the super impressive income these “dream” sellers boast, but it is a massive improvement for me. 242% increase, to be exact. As for stats? I dropped to about 2K monthly page views due to the change in the name and had worked on growing. I reached 10K monthly page views this week. Still growing, improving every month.

I completely attribute the income growth to my rebranding. I struggled to get approved for sponsored posts before the change. As I stated before, sponsored posts or social shares make up the bulk of my blog income. Sponsored opportunities are my still biggest blogging revenue source. However, the amount and quality of sponsored posts I began to receive approval on after rebranding has been an exquisite eye-opener.

Recommended Post:  Growing as a Motherhood Blogger and Influencer

Branding Opened me up to better Sponsored Opportunities

It took me until early February to finish all the changes associated with the rebrand (the new name, and also the design and changing links everywhere). In March I received my first two amazing (well, in my mind anyway, since the payout was in the $300 range for each of these) sponsored posts. The first was a campaign to share my Mother’s Promise for Pampers and the second was introducing Gerber Lil Beanies and sharing how my toddler loves them. Before this, the sponsored posts I got were in the $50-100 range, at best.

Let’s look at the lovely Pie chart, because numbers and visuals are all the rage. This graph represents the blog income Fab Working Mom Life has seen so far in 2016, including product values for items received for review or gift guide inclusion. Sponsored posts make up 92 percent of my income from this blog, so that is where I have been focusing my efforts.

FWMLBlogIncomeFirstHalf2016

Let’s recap.

  • My blogging income increased by 242 percent from 2015 (full year) to 2016 (so far, approximately first half).
  • Sponsored posts make up over 90% of my blogging income.
  • I started getting hired for more sponsored posts, in quantity and quality, right after completing my rebranding.

Rebranding has focused my blog and has made it more desirable to brands and influencer companies that represent them. Seeing results and being able to make my blog work for me has helped me fine-tune my style and has returned excitement and joy to blogging.

Yes, I plan to diversify my income streams. I already have one product for sale (the nanny contract) and have plans for more. I am also focusing on improving my affiliate marketing since that stream has so many possibilities.

Have you rebranded a blog? How do you focus your brand and increase paid gigs? And please tell me if you got my reference and we can be besties.

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Comments

  1. Miranda says

    March 11, 2017 at 9:57 pm

    It’s awesome how much you’ve grown as a blogger through the years. It’s been fun to watch, and I’m so happy for you!

    I guess you can say I’m doing a rebranding of sorts now. It’s hard! My last blog had me all excited but kinda got ruined for me, so I was about to give up completely until I saw another opportunity. Hopefully this one works out! I’ll be looking to your blogging tips for guidance 😉

    Reply
    • Julie says

      March 13, 2017 at 10:10 am

      Thanks Miranda! What happened with the previous one? Looking forward to seeing your new one grow!

      Reply
  2. Dr. Laura Marie Grimes says

    August 5, 2016 at 3:50 pm

    Wow, congrats on a thorough and rapid improvement in your results and thanks so much for the open sharing to help us do the same! I am not exactly rebranding but definitely going back over previous entries in a newish progressive spirituality blog and shifting my tone in future posts to become more appealing and widely read and help advertise my spiritual direction and retreat practice. I am passionate about justice concerns and will continue to be but hope to keep finding the right tone inviting people to learn and grow and sharing my own growing edges without scaring them off of the causes I believe in!

    Reply
    • Julie says

      August 5, 2016 at 4:43 pm

      Going back over posts is definitely not easy, especially if you’re looking to change the slant. Good luck with all the changes too 🙂

      Reply
      • Dr. Laura Marie Grimes says

        August 5, 2016 at 5:11 pm

        Thanks! It is labor intensive but a labor of love too and it definitely helps that my youngest is a high schooler and not a toddler–homeschooled, but I just do literature which is really fun, and she works independently on line or at the community college on other subjects.

        Reply
  3. Kendall Patton says

    August 5, 2016 at 10:40 am

    So insightful! I’m currently working on a rebrand myself. I want to fine tune the blog, just a bit, clean up some links & SEO, while also changing the look some, but keeping the feel of it all. I’m loving being more intentional about the blog and the opportunity to improve on it, hence myself and the overall brand, but also the potential. Your post helps me to stay inspired that I’m on the right path, for me, and that all my hard work will *eventually* pay off! 🙂

    Reply
    • Julie says

      August 5, 2016 at 4:55 pm

      Any changes like that really do take dedication, and time. So wishing you luck and take it a bit at a time. Yes, being more intentional really helps and gets you in the right mindset for how you want to blog. It is so easy to lose that focus and get scattered. Let’s support and inspire each other to keep at it 🙂

      Reply
  4. Jessica Harvey says

    July 30, 2016 at 5:32 am

    Wow you have done so well things like this inspire me to keep going #weekendblogshare

    Reply
  5. Samantha @ Momma Wants Java says

    July 27, 2016 at 3:10 pm

    That is so awesome! I love following along and watching how much you’re growing. Congrats on 10k monthly views! That’s incredible!

    Reply
    • Julie says

      July 29, 2016 at 11:03 pm

      Thanks Samantha! 🙂

      Reply
  6. Alexa says

    July 26, 2016 at 9:42 am

    These are great tips!

    Reply
  7. Nikki Crump says

    July 25, 2016 at 7:32 am

    This is amazing! You were actually my inspiration to take blogging more seriously. After you rebranded and I saw all of the opportunities you were getting, I had to follow your foot steps. Congrats on getting 10,000 page views and I think that’s a pretty impressive income. Thank you so much for sharing.

    Reply
    • Julie says

      July 25, 2016 at 10:11 pm

      Thanks Nikki 🙂 I think the mindset switch with taking a blog seriously does wonders – almost like magic, but it has to be our attitude and the way we’re working hard on it.

      Reply
  8. Tori says

    July 24, 2016 at 7:29 pm

    Thanks so much Julie for sharing your tips and tricks of making your blog successful. I have learned a lot from you as a blogging friend this past year- you are a wealth of knowledge!

    Reply
    • Julie says

      July 24, 2016 at 9:49 pm

      Aww thanks Tori *HUGS*

      Reply
  9. Donna Parker says

    July 23, 2016 at 1:23 pm

    This was something I really needed to read today, Julie. Blogging and I are going through tough times and rebranding might be the answer to some of my burning questions. You’ve given me a lot to think about. Thank you.
    Loved and shared.
    Dropped over from Hannah’s delightful #WeekendBlogShare but always happy to be here. 🙂
    Hope this weekend treats you kindly. 🙂

    Reply
    • Julie says

      July 23, 2016 at 11:00 pm

      sorry to hear you and blogging are not getting along. Hope you find that motivation or excitement that you seek 🙂 Maybe it’s rebranding, or maybe just some other change is needed. Thanks for your support 🙂 What really helped me is chatting through it with a fellow blogger, and it finally just aligned for me.

      Reply
  10. Alexie says

    July 23, 2016 at 7:30 am

    SO TRUE!! I need to rebrand but am waiting to get enough money to get some help! Great and helpul post!

    Reply
    • Julie says

      July 23, 2016 at 10:53 pm

      Planning ahead and saving up some money is a good idea. I went the DIY route but it sure took some time.

      Reply
  11. Georgiana says

    July 22, 2016 at 11:49 am

    Love this! Thanks for being so open and sharing. I blogged for years in the early/mid-2000’s, but with my new blog it’s the first one I’ve wanted to do for profit. Of course, not there yet, but posts like these help.

    Reply
    • Julie says

      July 22, 2016 at 2:11 pm

      Thanks Georgiana! We can help build each other up and get both our blogs where they need to be 🙂

      Reply

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About Julie

Julie of Fab Working Mom Life Welcome! My name is Julie :) I am a Texan living in Hawaii (military life). I'm a mom, a blogger, and also work full-time in environmental compliance. I write about being a working mom to help myself and other working moms in our journey to find a balance between our family, responsibilities, and hobbies. I do this because we moms need a support network to thrive both at home and at work.

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